Significant changes were made to the layout, merchandising and ambience of a national chain of hardware stores following a study where we identified that customer needs were not being fully met and that the stores were not appealing to the main target group. Please contact us for the full case study.
Category Management
To help our clients better understand how consumers shopped for hair colour we carried out an in-depth study of this category in both a pharmacy and a traditional grocery environment. The results lead to quite radical changes in terms of how the product was displayed, the point of purchase information provided and the customer service offered to potential purchasers. Please contact us for the full case study.
To help our clients better understand how consumers shopped for hair colour we carried out an in-depth study of this category in both a pharmacy and a traditional grocery environment. The results lead to quite radical changes in terms of how the product was displayed, the point of purchase information provided and the customer service offered to potential purchasers. Please contact us for the full case study.
A state of the art display fixture was designed to boost the sales of two liquor varieties. We were commissioned to study how customers interacted with the display to determine its success in attracting and converting non-traditional customers of the two well established brands. Please contact us for the full case study.
